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TRILLER: TRILLER HOUSE X SPACE JAM
Experiential Platform Programming
CATEGORY
Technology | Social Media | Entertainment | Gen Z
CHALLENGE
Triller needed to boost cultural relevance, brand engagement, and partnership revenue among Gen Z and influencer-driven audiences across major markets.
CULTURAL INSIGHT
Gen Z doesn’t just consume culture — they create it, remix it, and move it in real time. For platforms like Triller, cultural relevance isn’t a byproduct; it’s the business model. Triller House became more than a content hub — it was a cultural engine, fusing music, sports, fashion, and internet-native talent into moments that felt live, loud, and lived-in. By placing itself at the intersection of influence and experience, Triller tapped into a generation that values authenticity, community, and the thrill of co-creation.
OUR SOLUTION
Developed and produced high-impact social content, influencer experiences, and branded partnerships at Triller House LA & Miami, leveraging top talent like Swizz Beatz, Jake Paul, Lil Wayne, and 2 Chainz — alongside major partners including NFL, Space Jam, Popeye’s and More.
OUR ROLE
Executive Production | Creative Strategy | Experiential Design | Brand Partnerships
TOYOTA: AFTER THE NUDGE
Digital Media & Branded Podcast
CATEGORY
Automotive | Multi-cultural | Entrepreneur | Digital Media | Podcast
CHALLENGE
Raise up to $300,000 in donations for HBCUs by the end of 2023, via Toyota contributions triggered by audience participation, highlight and celebrate how small “nudges” (Toyota’s micro-grants) led to meaningful impact in communities, actively involve the public in the giving process and, Reinforce Toyota’s image as a community partner and champion of diversity, equity, and inclusion.
CULTURAL INSIGHT
Empowerment in underserved communities isn’t just about charity—it’s about visibility, partnership, and ownership of narrative.
Toyota’s “After The Nudge” campaign is rooted in a culturally resonant truth: marginalized communities often already have the ideas, leadership, and resilience—they simply need recognition and resources to scale their impact. By centering the campaign around grassroots changemakers and HBCUs, Toyota tapped into the cultural power of representation, legacy, and self-determination within Black and multicultural communities.
OUR SOLUTIONS
Toyota’s “After The Nudge” campaign highlights that marginalized communities possess ideas and resilience but require recognition and resources to amplify their impact. By focusing on grassroots changemakers and HBCUs, the campaign emphasizes the cultural significance of representation and self-determination within Black and multicultural communities.
OUR ROLE
Executive Production | Creative Strategy | Digital Video Production | Talent Procurement
RED BULL: BATALLA
Digital Branded IP Series
CATEGORY
Energy Beverage | LatinX & Hispanic | Music | Livestream & Digital Media
CHALLENGE
Provide a massive platform for hidden or emerging Spanish-language rap talent to showcase their freestyle skills, legitimize and celebrate improvisational rap as a competitive art, unite Spanish-speaking hip-hop communities across countries and, support Red Bull’s broader mission of “giving wings” to people and ideas.
CULTURAL INSIGHT
In Spanish-speaking youth culture, freestyle rap isn’t just entertainment—it’s a form of identity, expression, and national pride.
At its heart, Red Bull Batalla’s creative concept is about merging hip-hop artistry with competition, in a way that authentically resonates with Latinx youth culture. The insight driving this platform is an understanding that freestyle rap battles are more than just entertainment – they are a cultural ritual and a form of creative expression deeply valued in Spanish-speaking communities. By building Batalla, Red Bull tapped into this ritual, providing infrastructure and visibility to a thriving underground art form.
OUR SOLUTIONS
Red Bull recognized that battle rap was already a thriving cultural ritual across Latin America and Spain. By elevating it with global stages, high production, and digital amplification, Batalla transformed an underground art form into a mainstream movement—giving a voice to a generation and uniting a global Latino hip-hop community under one shared language and rhythm.
OUR ROLE: USA
Executive Production | Creative Direction | Digital Video Production
OUR WORK
PEPSI: THE HALFTIME GAME
Brodcast TVC
CATEGORY
Beverage | AA | HBCU | National TVC & Digital Media
CHALLENGE
Develop a TV commercial announcing the Pepsi x SWAC partnership, celebrating HBCU culture and inspiring Pepsi’s African American audience to feel seen, valued, and uplifted through the brand’s authentic support of the HBCU community.
PROBLEM
HBCU institutions and athletic programs don’t always get the game national recognition as other Colleges and Universities.
CULTURAL INSIGHT
Tailgating, step shows, gathering on the yard, the band, majorettes. It’s not just football it’s football PLUS. It’s a time and place where the whole community shows up to celebrate, even if you don’t like football.
OUR SOLUTION
Shine a massive, celebratory, Pepsi-sized light on the specialness
of what it means - and feels like - to be part of an HBCU institution, athletic program and community.
OUR ROLE
Creative & Culture Strategy | Executive Production | Production | Talent Procurement
LEXUS X MIRRIAD: VPP Integrations
Digital & Social
CATEGORY
Automotive | Multicultural | Music | Digital Media
CHALLENGE
Lexus aimed to connect with younger, diverse audiences by embedding its brand into popular culture content in an authentic, non-disruptive way.
CULTURAL INSIGHT
When brands champion artists, both win—artists get the platform, and brands earn cultural trust. Lexus taps into this exchange by aligning with stories that matter to real communities. Through virtual product placement, Lexus seamlessly appeared in music videos and series that highlight multicultural and LGBTQIA+ narratives—showing up where fans are and how they live. It’s not just marketing—it’s meaningful presence that reflects the future of inclusive storytelling and innovative advertising.
OUR SOLUTIONS
Fat Joe’s Best Day Ever: Backing Fat Joe’s philanthropic efforts, reinforcing Lexus’ commitment to cause-based content around Autism awareness and Joe's personal storytelling.
OUR ROLE
Executive Production | Creative Strategy | Digital Video Production | Talent Procurement